PropinderMedia Kit

Everything you need to represent Propinder clearly, consistently, and recognizably.

Find and download the main versions of our logo, imagotype, icon, and badges, and use them in accordance with Propinder’s visual identity.

Download all assets

Always choose the version that provides the best legibility and contrast. Keep its proportions, composition, and colors unchanged.

Primary logo (horizontal)

This is Propinder’s primary logo and should be your first choice whenever the available space allows for clear legibility. Choose the version that provides the best contrast against the background, and always keep its composition, proportions, and colors unchanged.

Download all primary (horizontal) logos

Primary logo (vertical)

Use the vertical logo when the format provides more height or requires a more compact visual composition. In this version, the icon is positioned above the Propinder wordmark to maintain a balanced and recognizable presence.

Download all primary (vertical) logos

Imagotype

This version combines the Propinder icon and wordmark as independent elements within a horizontal composition. Use it when this layout better suits the available space while maintaining clarity and brand recognition.

Download all imagotype logos

Icon

The Propinder icon can be used on its own when the available space is too limited for the full wordmark to remain clearly legible. It is the recommended option for small-format applications such as favicons or watermarks.

Download all icon logos

Badge

The badge version adapts Propinder’s identity into a compact circular format. It works especially well for social media profile images, closing elements, footers, stickers, and stamps.

Download all badges

monotone logos

Use the monochrome versions when a single-color application is required or when the full-color logo cannot be reproduced correctly. Choose the light version for dark backgrounds and the dark version for light backgrounds, always ensuring strong contrast and clear legibility.

Download all monochrome logos

Clear space

Give the logo the space it needs to remain clear and recognizable. Always maintain a clear area around every side of the logo equal to at least the size of the “o” in the wordmark. This distance should scale proportionally with the logo. Do not place text, images, or other graphic elements inside this area.

Propinder logo surrounded by clear-space guidelines

Minimum size

Legibility must be preserved across every application. The primary logo can be reduced to a minimum width of 120px (full logo) or 40px (responsive). Below this size, use the icon or the logo version optimized for smaller applications, which features increased weight in “inder” to preserve legibility.

120 px
Primary logo at its minimum width
40 px
Propinder icon at 40 pixels wide

Bad practices

To maintain a consistent identity, always use Propinder assets exactly as designed. Avoid the following modifications:

  • Propinder horizontal logo incorrectly rotated 10 degrees counterclockwise

    Cannot be rotated.

  • Propinder horizontal logo incorrectly stretched vertically

    Cannot be distorted.

  • Propinder horizontal logo with a Santa hat incorrectly placed in its clear space

    Elements cannot be placed within the safety area.

  • Propinder horizontal logo with an incorrectly enlarged central P

    The aspect ratio of any element cannot be changed.

  • Propinder logo incorrectly rearranged with PROP above INDER

    Elements cannot be relocated.

  • Propinder logo shown in colors outside its palette

    Colors that are not defined in the color palette cannot be used.

Brand Usage Guidelines

Representing Propinder correctly means maintaining a clear, consistent, and recognizable identity across every application. Prioritize the primary logo whenever possible. When the format requires an alternative, use only one of the approved brand variations and select the color combination that provides the best contrast and legibility. Always preserve the original proportions, respect the required clear space, and maintain the position of each element within every version. Do not modify the logo, place elements inside its protected area, or use colors outside Propinder’s official palette. When the available space is too small for the full logo to remain legible, use the icon instead.